Founded in 2009, The Miami County Post is a fresh way to receive your local news and community information.
In the current economy, more and more local newspapers are being faced with declining readership, revenue and advertising, while production and personnel costs continue to soar, forcing hard decisions ultimately impacting the quality of news distribution.
The Miami County Post is a 21st Century approach to local community news, sports and weather distribution. Utilizing modern technology and the Internet, The MCP provides community news free of charge around the clock, 365 days a year. Even on Tuesdays.
Community Reporting
In addition to the revolutionary approach to delivering community news in Miami County, The MCP features the recent trend of “community reporting”, enlisting Miami County citizens to report on what is happening around them. In addition to supervision and guidance from media professionals, this community reporting resource allows for a more in-depth and timely reporting and description of current events and breaking news.
Local News: The MCP focuses exclusively on local community news in Miami County. In order to provide a true community news initiative, The MCP relies heavily on the assistance of the communities in Miami County to witness and report current events, as well as those who wish to take a more investigative role in something of interest to report back to the rest of the community. Additionally, modern technology allows for commentary on published articles and the ability to discuss community happenings with other residents virtually.
Local Sports: Like any other Midwestern community, Miami County enjoys its sports, whether it is high school, college or professional. With a multitude of local sports organizations, from division one high school programs, Edison college and Dayton professional teams, The MCP will make an effort to bring comprehensive and entertaining sports information to the Miami County community.
Whether it is a full report article, a simple photo or video clip, commentary or opinion piece, The MCP provides information for the community…by the community.
Technology
Taking news and information reporting into the 21st century, The Miami County Post utilizes cutting edge online technologies to not only deliver information to the community, but also solicit and collaborate news and information from multiple sources in multiple locations seamlessly.
Key to turning what was once a stagnant and non-interactive media (newspapers) into a true community-gathering portal is the ability for real-time virtual discussions, commentary and interactivity with those who report and collaborate the news.
Additionally, while newspapers can only bring yesterday’s breaking news, online community news sites such as The MCP are frequently updated throughout the day, ensuring the freshest in news and information at the communities fingertips for free 24/7, even on Tuesdays.
RSS:
The backbone of MiamiCountyPost.com by powering the distribution of our online news across multiple online platforms and media, MCP relies on web 2.0 technology RSS or Really Simple Syndication. Submitted articles are added to the appropriate syndication feed, which both automatically updates the top headlines on the homepage, and makes that and other articles available for subscription. By subscribing to a specific RSS feed, or by embedding one of our advanced news headline "widgets", users can receive up-to-date news on their desktop, portable media device or any other device capable of reading RSS. This technology literally brings the news to you.
Live TV:
What makes The MCP different from a newspaper sets it apart. In the 21st century, media outlets are becoming less “specified” in their field, becoming “hybrids” of sorts. The Miami County Post splits the difference between newspaper and television network by providing free live television side-by-side with news and information content. This technology enables MCP to become Miami County’s local television station, accessible for free 24/7 365 from anywhere in the world. Local programming and a community bulletin board make up daily programming.
Advertising
If the revolutionary approaches to distribution and reporting weren’t enough, The MCP incorporates an advertising program just as revolutionary.
The 21st century has ushered in the age on digital advertising, and no where is this more prolific than on the Internet. Yet, many newspapers are still having trouble with their online advertising programs. MiamiCountyPost.com has the answer.
MCP understands that online media users have two goals in mind:
- Seek out and find their desired content quickly and efficiently
- Avoid advertisements
And we have a way to help advertisers get past #2.
MCP utilizes a revolutionary advertising program to effectively put advertisers directly in front of users in a non-obtrusive yet very noticeable way.
This provides advertisers the opportunity for their ad graphic and direct hyperlink to be placed directly in front of published articles, which are accessed through a multitude of ways...google search, homepage navigation, widget links, rss feeds, facebook, twitter and more!
This approach is designed to increase advertiser visibility and ROI by becoming an “exclusive presenter” of the article being read. While not interfering with the article presented, the graphical advertisement integrates seamlessly at the top of each stroy, being the very first thing readers notice! Additionally, each advertiser will be rotated by our ad servers automatically to ensure the greatest reach possible on our pages along with ensuring even distribution.
Ad Packages:
In the current economy, MCP is dedicated to providing the most value at the lowest rates for our advertisers. Online advertising provides a lot more for advertisers than traditional print or broadcast ads, including links to advertisers business website to drive traffic, interactive graphics and animation/video, sounds and of course, full color.
Community Relations
As a free service for the Miami County population and beyond, MCP is dedicated to being an active partner in the community. As such, it is an important initiative to helping and assisting local Miami County businesses, organizations, groups and more by providing local news coverage, free classifieds and low cost advertising solutions. Additionally, MCP will continue to increase exposure through promoting and sponsoring community events and more.
Community Access Initiative:
While MCP provides a free online news and information source for the Miami County community, it is a prime goal to expose The MCP to as large a percentage of the community as possible. As such, MCP utilizes a community initiative of partnering with local establishments who offer Internet access. These partnerships will allow guests of the establishments to be directed to The MCP by signage or other means. Additionally, an active advertising and public relations campaign will further “spread the word” and direct users to The MCP content.
postTV:
By offering free live television, MCP hopes to attract users from all over Miami County to view local news, information, entertainment and sports programming, thus introducing them to the wealth of content also available. postTV also provides the ability for users to learn about events and information from around the county thanks to the community bulletin board played between programming. Local readers are encouraged to submit their original programming or content ideas as well!
